Media -Time to do away with Q & A interviews and redefining News

Following Jayalalitha’s death, Karan Thapar’s interview with J Jayalalithaa done in 2004 has been shared and discussed in social media and other media. Karan Thapar himself had written about that interview and how some questions just slipped from his tongue and made him miserable. Those who have analysed the interview will understand that the questions were a bit shallow and it was preceded by the statement- the’ press says’, or ‘press alleges’ or ‘the media said.’ This is the way most interviews are conducted on TV and also other media.

Perhaps, it is time to rethink about how to conduct interviews not only for the print media but also for broadcast media and online.

1.Why not stop Q & A: The traditional mode of interview is for the journo to ask questions- it may be factual questions, questions on policy, controversial questions. Although a minister, MLA or MP represents the people and has an upper hand or authority, he or she still is not the single source for all the answers related to an issue.  On the other hand, if it turns into a dialogue where the interviewer uses his knowledge, insight gained from the field to express his comments or allow viewers to send their views and get it aired, it makes sense. Party’s or coalitions views on specific topics can always be send as press release and published if it is so important.

However, this requires considerable reading and research by media and it is not that easy. However, if you go back to the Karan Thapar-Jayalalitha interview- both of them had sheets of paper before them but what was the information or data she wanted to tell. Was there any hard numbers or achievements she wanted to highlight?

Ultimately, a politician’s success should not be just confined to analyzing their victory, defeats in elections or even how people view them but by what changes they made to the State or the country. Is Tamilnadu better off than it was in the 1980’ and early 1990’s? Was Amma’s popularity due to the free sarees or subsidized rice she provided?  Has there been real industrial and economic growth and do investors feel happy with the State Administration? If the media has hard numbers or evidence related to this, it would have given any Chief Minister-whether it is Jayalalitha or Karunanidhi facing the camera a really tough time.

2. Going for TRP and popularity

Media being another business, news has also become a branded commodity. Each programme or a section in a news page may be designed in such a way as to attract maximum readership or TRP rating.

Thus Hard Talk may have a particular pattern of tough questions and answers that may put some leaders in a spot but most often as Jayalalitha says it doesn’t add any value to the viewer.

3.Looking at unusual patterns

The media makes news by pointing out something unusual somebody does. It has to find something unusual in people, events, leaders whether it is negative or positive. The doc who popularized ‘lateral thinking’, Edward de Bono,has pointed out this uniqueness of the media. That perhaps make them celebrate successes rather than find out why the majority fail.

4. Redifining News: News is not the traditional North-East-West-South concept of information coming from different directions. But it should try to answer questions that are relevant to the common man-whether it concerns the banking system, utilities, economic growth, performance of a government or a minister.

Remembering a 'sallapam' with Manju Warrier

By Sreekumar Raghavan
Last week,  Malayalam cine stars Dileep and Kavya Madhavan surprised many with their wedding held at Kochi which many close to them came to know only in the 11^th hour. There after social media was populated with supporters of Manju Warrier, who couldn’t digest the news of Dileep uniting in marriage with Kavya. Manju is yet to comment on the Dilip-Kavya wedding.

I remember the only interaction I had with Manju in 1998 along with my journalist friend Ashik who was freelancing for some publications. He was assigned to do a piece on Manju for a Bombay tabloid. I used to help him edit his copy and rework his intros as he was more comfortable with Malayalam than English. He requested me to accompany him for the interview with Manju at Pankaj Hotel. She had come there to perform at the Soorya Dance Festival and the meeting was arranged by Surya Krishnamurthy himself.

I remember going there at 8 am and Manju was dressed in a churidar looking more like a college girl. Her parents were there in the adjoining room. My friend plunged straight into the controversies in her career including the elopement from the sets of a film with the assistant director. He asked whether it was part of a move to give pre-release publicity to the film as some people claim. Manju was not surprised or taken aback by such questions. But her father intervened and said such questions can’t be allowed.

He had agreed to the interview only because Surya Krishnamurthy recommended and that no personal or controversial questions will be asked. The total time allotted was 30 minutes and Ashik still persisted with the questions concerning her affairs and rumors of marriage. Her father called me and said such personal questions should be avoided and the media should focus on her career. At this point of time marriage and all these affairs will only harm her career, he said. He felt her acting career would be totally upset by marriage.

After some time Ashik seemed to give up because of the frequent interventions and he also did not see any story in writing about her films and dance performances. I intervened once or twice to ask about her forthcoming films and also the dance performances. Very soon, her father announced that our time was up and they had to move on.

I had also not asked my friend what questions he would be asking but I felt the concerns of her parents were quite genuine. They had taken lot of pains to groom the artiste in Manju right from school days when she became Kalathilakam. The same year we interviewed Manju, she got married to Dileep.

I helped my friend write a short piece based on our meeting with Manju where the focus was on her upcoming films although we may have just mentioned about the controversies and her refusal to comment on it.

I forgot all about it until the other day when she began to be featured in the media following Dileep’s second marriage. What her father said has turned out to be true. She decided to marry when her career was at its peak and the Malayalam film viewers many times pleaded for her come back.

As I take my little daughter Diyah for various dance, music and sports performances, I realize a lifetime of hardwork and care Manju's parents took to groom a talented actress. She is back to the big screen again and let’s not put the spotlights again on her personal life but help her make it big again.